What You'll Do

  • Assign, supervise, and review the activities of public relations staff.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Design and edit promotional publications, such as brochures.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Develop, implement, or maintain crisis communication plans.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Career Fit Overview

Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.

Top passions

  • Leader: Taking charge and moving ideas forward motivates you.
  • Organizer: Bringing order to data and processes satisfies you.
  • Helper: Supporting people and making a difference matters to you.

Common styles

Cooperation, Social Orientation, Dependability, Leadership Orientation, Self-Confidence

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Technologies & Tools

Adobe Acrobat Adobe After Effects Adobe Creative Cloud software Adobe Distiller Adobe Dreamweaver Adobe Illustrator Adobe InDesign Adobe PageMaker Adobe Photoshop Airtable Apple Final Cut Pro Apple iDVD Apple iMovie Blackbaud eTapestry Blackbaud The Raiser's Edge Canva Corel WordPerfect Office Suite Drupal Facebook FileMaker Pro

Work Environment & Strengths

Common Strengths for This Career

  • Cooperation (High importance: 4.79/5)
  • Social Orientation (High importance: 4.73/5)
  • Dependability (High importance: 4.71/5)
  • Leadership Orientation (High importance: 4.64/5)
  • Self-Confidence (High importance: 4.6/5)

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How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Business Development Director Campaign Manager Communications Director Communications Manager Community Director Community Engagement Manager Community Manager Community Relations Director Customer Service Manager Development Director Information Director Marketing and Communications Manager Marketing Communications Manager Public Affairs Director Public Information Director Public Information Relations Manager Public Relations Director (PR Director) Public Relations Manager (PR Manager) Public Relations Supervisor (PR Supervisor) Publicity Director Publicity Manager Relationship Manager Social Media Manager University Relations Director