What You'll Do

  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Prepare and negotiate advertising and sales contracts.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Essential Skills

Active Listening 4.12/5
Speaking 4.12/5
Critical Thinking 3.88/5
Social Perceptiveness 3.88/5
Judgment and Decision Making 3.88/5
Reading Comprehension 3.75/5
Writing 3.75/5
Coordination 3.75/5
Complex Problem Solving 3.75/5
Time Management 3.62/5
Monitoring 3.5/5
Active Learning 3.38/5

Career Fit Overview

Use this summary to understand the kind of profile this role rewards. It helps you judge whether this career looks like a stronger match than your current role, a nearby move worth exploring, or a broader path to compare more seriously.

Top passions

  • Leader: Taking charge and moving ideas forward motivates you.
  • Organizer: Bringing order to data and processes satisfies you.
  • Artist: Creating original work and expressing ideas feels natural.

Common styles

Leadership Orientation, Innovation, Social Orientation, Achievement Orientation, Self-Confidence

Want a personal read on fit? Take the free assessment and compare this career to your current role, nearby alternatives, and broader stronger-fit options.

Key Abilities

This career demands strong capabilities in the following areas:

Oral Expression 4.12/5
Oral Comprehension 4.0/5
Written Comprehension 4.0/5
Written Expression 4.0/5
Originality 4.0/5
Speech Clarity 3.88/5
Fluency of Ideas 3.75/5
Deductive Reasoning 3.75/5

Technologies & Tools

Business analysis software Data visualization software Google Analytics Relex Weibull WebTrends Analytics Actuate BIRT Google DoubleClick Tableau Scheduling software Constant Contact MarketSharp Oracle Eloqua Salesforce software Microsoft SQL Server AdRelevance Database software Microsoft Access Microsoft Dynamics Marketing PaloAlto Advertising Plan Pro Structure query language SQL

Work Environment & Strengths

Common Strengths for This Career

  • Leadership Orientation (High importance: 4.68/5)
  • Innovation (High importance: 4.65/5)
  • Social Orientation (High importance: 4.63/5)
  • Achievement Orientation (High importance: 4.54/5)
  • Self-Confidence (High importance: 4.49/5)

Want to see how YOUR strengths align with this career?

Take Free 15-Min Assessment →

How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Account Executive Account Manager Ad Account Executive (Advertising Account Executive) Ad Account Manager (Advertising Account Manager) Ad Accounts Executive (Advertising Accounts Executive) Ad Agency Manager (Advertising Agency Manager) Ad Campaign Manager (Advertising Campaign Manager) Ad Coordinator (Advertising Coordinator) Ad Director (Advertising Director) Ad Executive (Advertising Executive) Ad Manager (Advertising Manager) Ad Operations Manager (Advertising Operations Manager) Ad Production Manager (Advertising Production Manager) Ad Sales Director (Advertising Sales Director) Ad Sales Manager (Advertising Sales Manager) Campaign Director Campaign Manager Campaign Program Manager Classified Ad Manager (Classified Advertising Manager) Creative Services Director Digital Ad Manager (Digital Advertising Manager) Digital Advertising Director Digital Marketing Coordinator Media Director Online Advertising Director (Online Ad Director) Promotions Director Promotions Executive Producer (Promos Executive Producer) Promotions Manager Promotions Marketing Manager Promotions Supervisor Street Team Manager

Career Fit FAQs

Is this career a good fit for me

This page shows the role itself. To see personal fit, use the assessment to compare your interests, motivations, and strengths against this career and against the role you are in now.

Can this help if I want to stay in my field

Yes. Many people use career pages like this to compare nearby roles in the same field and see whether they need a full switch or a better-fit version of the work they already know.

What should I compare first

Start with the daily tasks, the preparation level, and the work-style signals on this page. Then use the assessment to see whether this role looks like a stronger fit than your current role or just a different title.