What You'll Do

  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Prepare and negotiate advertising and sales contracts.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Essential Skills

Active Listening 4.12/5
Speaking 4.0/5
Critical Thinking 4.0/5
Social Perceptiveness 4.0/5
Reading Comprehension 3.75/5
Writing 3.75/5
Judgment and Decision Making 3.75/5
Coordination 3.5/5
Complex Problem Solving 3.5/5
Time Management 3.5/5
Persuasion 3.38/5
Active Learning 3.25/5

Career Fit Overview

Use this summary to understand the kind of profile this role rewards. It helps you judge whether this career looks like a stronger match than your current role, a nearby move worth exploring, or a broader path to compare more seriously.

Top passions

  • Leader: Taking charge and moving ideas forward motivates you.
  • Organizer: Bringing order to data and processes satisfies you.
  • Artist: Creating original work and expressing ideas feels natural.

Common styles

Leadership Orientation, Innovation, Social Orientation, Achievement Orientation, Self-Confidence

Want a personal read on fit? Take the free assessment and compare this career to your current role, nearby alternatives, and broader stronger-fit options.

Key Abilities

This career demands strong capabilities in the following areas:

Oral Expression 4.25/5
Oral Comprehension 4.0/5
Written Comprehension 4.0/5
Speech Clarity 4.0/5
Written Expression 3.88/5
Deductive Reasoning 3.88/5
Speech Recognition 3.88/5
Fluency of Ideas 3.75/5

Technologies & Tools

Actuate BIRT Adobe Acrobat Adobe Acrobat Reader Adobe After Effects Adobe Creative Cloud software Adobe Dreamweaver Adobe Experience Manager (AEM) Adobe Illustrator Adobe InDesign Adobe PageMaker Adobe Photoshop Adobe Premiere Pro AdRelevance Apple Final Cut Pro Apple iMovie Avid Media Composer Brainworks Business analysis software Constant Contact Customer relationship management CRM software

Work Environment & Strengths

Common Strengths for This Career

  • Leadership Orientation (High importance: 4.68/5)
  • Innovation (High importance: 4.65/5)
  • Social Orientation (High importance: 4.63/5)
  • Achievement Orientation (High importance: 4.54/5)
  • Self-Confidence (High importance: 4.49/5)

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How to Become One

Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.

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Also Known As

This career is known by many different job titles across industries. Here are all the variations:

Account Director Account Executive Account Manager Account Specialist Advertising Account Executive (Ad Account Executive) Advertising Account Manager (Ad Account Manager) Advertising Agency Manager (Ad Agency Manager) Advertising Campaign Manager (Ad Campaign Manager) Advertising Coordinator (Ad Coordinator) Advertising Director (Ad Director) Advertising Executive (Ad Executive) Advertising Manager (Ad Manager) Advertising Operations Manager (Ad Operations Manager) Advertising Sales Manager (Ad Sales Manager) Advertising VP (Advertising Vice President) Brand Manager Campaign Director Campaign Manager Campaign Program Manager Circulation Manager Classified Advertising Manager (Classified Ad Manager) Client Services Director Communications Director Communications Manager Creative Services Director Digital Advertising Director Digital Advertising Manager (Digital Ad Manager) Digital Marketing Coordinator League Manager Marketing and Promotions Manager Marketing Coordinator Marketing Director Marketing Manager Media Director Media Promoter Online Advertising Director Print Traffic Manager Promotions Director Promotions Executive Producer (Promos Executive Producer) Promotions Manager Promotions Marketing Manager Promotions Supervisor Promotions VP (Promotions Vice President) Sales Promotion Manager Street Team Manager

Career Fit FAQs

Is this career a good fit for me

This page shows the role itself. To see personal fit, use the assessment to compare your interests, motivations, and strengths against this career and against the role you are in now.

Can this help if I want to stay in my field

Yes. Many people use career pages like this to compare nearby roles in the same field and see whether they need a full switch or a better-fit version of the work they already know.

What should I compare first

Start with the daily tasks, the preparation level, and the work-style signals on this page. Then use the assessment to see whether this role looks like a stronger fit than your current role or just a different title.