Market Research Analysts and Marketing Specialists
Also known as: Advertising Analyst, Business Development Analyst, Business Development Associate (+31 more)
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Take our free 15-minute assessment to see how well this career fits YOUR unique profile
What You'll Do
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
Essential Skills
Career Fit Overview
Use this summary to sense whether the day to day rhythm and focus of this path line up with what energizes you.
Top passions
- Leader: Taking charge and moving ideas forward motivates you.
- Organizer: Bringing order to data and processes satisfies you.
- Analyst: Investigating problems and finding patterns keeps you engaged.
Common styles
Attention to Detail, Intellectual Curiosity, Achievement Orientation, Dependability, Innovation
Want a personal read on fit. Take the free assessment and see your exact compatibility with this career and many related roles.
Key Abilities
This career demands strong capabilities in the following areas:
Technologies & Tools
Work Environment & Strengths
Common Strengths for This Career
- Attention to Detail (High importance: 4.54/5)
- Intellectual Curiosity (High importance: 4.44/5)
- Achievement Orientation (High importance: 4.34/5)
- Dependability (High importance: 4.32/5)
- Innovation (High importance: 4.29/5)
Want to see how YOUR strengths align with this career?
Take Free 15-Min Assessment →How to Become One
Most employers require a bachelor's degree in a relevant field. Some positions may also require experience through internships, co-ops, or entry-level work to strengthen your candidacy.
Similar Careers to Explore
Lawyers
99.4% similar profile
Search Marketing Strategists
99.3% similar profile
Chief Sustainability Officers
99.0% similar profile
Sustainability Specialists
99.0% similar profile
Financial and Investment Analysts
99.0% similar profile
Administrative Law Judges, Adjudicators, and Hearing Officers
98.7% similar profile
Business Continuity Planners
98.6% similar profile
Information Technology Project Managers
98.6% similar profile
Also Known As
This career is known by many different job titles across industries. Here are all the variations:
Ready to Discover Your Perfect Career?
Our scientific assessment measures your interests, motivations, and strengths to match you with careers where you'll thrive.
Take Free Assessment (20 min) →